A creative take on floor graphics, Juice Salon in India takes advantage of the escalator’s shuffling real estate to demonstrate the variety of haircuts they can deliver. The execution is simple: a static head at the bottom of the escalator meets a series of different hairstyles with every descending step, and each head-hair combination is a perfect match.
Advertising on escalators isn’t new by far. Heck, there’s companies dedicated to the job (http://www.escasite.com/). But for the most part, traditional escalator ads are the same graphic repeated over and over again—something consumers are used to channeling out. Juicy Salon's ad is a clever idea, conceived by Rediffusion DY&R of India, is hands down a genius one, but one that will have to undoubtedly be switched up and one-upped in later executions.
Seeing this now, I can totally see how marketers could use this existing medium for other projects. How about a cosmetic brand (same nose and mouth, different eye makeup looks), the ASPCA (same boy at bottom, different dogs and cats) or even a dating site (girl at bottom gets matched up with different guys on each step)? The possibilities are endless.
[Via Ads of the World]
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