3M Privacy at the Urinal

It always amazes me how ubiquitous advertising is in other countries. The British have no qualms about text-messaging numbers off billboards and Brazillians will gladly give up lingual real estate for a free piercing and 15 minutes of internet fame. Even urinals and restrooms are are longtime stomping grounds for advertisers looking for a captive audience. Urinal cakes will proudly display your logo, back-of-door posters deliver your message to seat dwellers, and there are even interactive games you can play with your pee!

No wonder why 3M in Turkey is now jumping on the bathroom bandwagon. To advertise laptop screen filters, they're using the actual material on ads placed in front of individual urinals. In doing so they demonstrate how neighbors next you can't see what's on your screen and vice versa. The message on the ad is as follows:

"This display is protected by 3M Privacy Filters. The person standing next
to you can't see what's written on here. Use 3M Privacy Filters to protect your
information from prying eyes."

Good idea. Bad copy. They should have given each screen its own quirky, slightly perverse message. It's advertising on a urinal, for God's sakes.


[Via Adverbox]