Thursday, April 24, 2008

WTF? Copyranter Fakes Own Death

What a smarmy bastard. Two days after my fawning eulogy for the ad blog Copyranter, he decides to resurrect himself from the dead. The sudden resuscitation is due in large part to the other fawning eulogies the ad community left in his comments and other blogs. What an attention whore.

Turns out Mr. Ranter took on a pseudo day job at AnimalNewYork, yet another blog dedicated to decoding the underbelly of NYC. (Yawn.) He now only has time to blog on Copyranter 2-3 times a week, much to the chagrin of the ad industry.

My assistant asked why he hadn't just hosted ads on his blogs if he's so worried about productivity. Well, wouldn't that just go against everything he stands for? What purpose would a contextual ad touting the wonders of "Men's Stylish Underwear" from next to your American Apparel crotch rant serve?

The best thing about the Copyranter phenom is a) the writer is criticizing his own industry, and b) his readers are largely from the same industry. I guess Gawker bitching about the publishing world is no different. I wonder what's fueling all these blogs. Is it self-hatred? Perhaps it's joy from seeing our competitors get a good knock in the nuts. Maybe it's twisted cocktail of both.

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