Monday, April 28, 2008

Throwing $ Away: Levi's Copper Microsite

You know, I used to love microsites. Until building microsites became a unnecessary and/or gratuitous addition to an integrated ad campaign. Case in point, Levi's Copper Jeans site, Hot models? Check. Snazzy Flash/Actionscript animation? Check. A point? Hmm, you lost me there.

Not only does the site takes a couple of minutes to load, the wait is no where near worth it. A flashy 3D rendering of a girl and guy stripping (not as sexy as it sounds), only to be be swathed in copper armor is all you get to see, and that only takes a few seconds to view. Boo. Give me a game or a customizable jean design or something.

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