Tuesday, April 22, 2008

RIP: Copyranter

Oh no! One my most favoritest blogs in the whole wide world is throwing in the towel.

The man behind the advertising blog Copyranter, best known for tearing new ones for countless ad campaigns with his searing commentary and verbal abuse, is calling it quits in favor of more productive pursuits. (You mean to say blogs aren't productive?) When a diabolical genius like like Copyranter goes belly up, one can't help but wonder if this is an omen of things to come. Is the blog world going bust? Or was he just bought out by Kenneth Cole, American Apparel, or any one of his many archnemeses?

In any case, Copyranter was one of the reasons I chose to become an ad blogger in the first place. In his memory, here are some of the top lessons I've learned from his 3 glorious years in the blogosphere:

Lesson #1: Puns Are for Wimps
And the wimp in question is designer Kenneth Cole. With a blog called "Awearness," not to mention ad copy like "We're forgetting AIDS," "Beware weapons of mass distraction," and," Help re-pair the lives of the homeless" (an ad for shoes), Cole, who does all his own copy, BTW, is a walking case of pundemonium (sorry, I couldn't help it). Save the the cutesy-ness for the clothing.

Lesson #2: Too Much T&A (&P) Can Be a Bad Thing
If you don't know what I mean by "P," check out any one of American Apparel's ads. But really, there's only so much softcore '70s porn we can take in a day. Make that a lifetime. We get it, Dov Charney. You like women and you like to f###. What does that have to do with your Fruit-of-the-Loom-on-Acid outfits?

Lesson #3: Subliminal Messaging is Alive and Well
Okay, maybe it's not textbook subliminal. Any dingbat with working pipes would see right through any of these, but the creatives don't give a crap. Not that I agree with everything Copyranter ranted about (the lemon vagina and shoe penis, for instance), but there are some notables that I wouldn't have noticed had he not noted them.

Goodbye, Copyranter. You shall be missed.

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