Monday, April 7, 2008

Trademark Battle: Apple vs New York City


It ain't easy being green. New York City's latest green campaign, GreeNYC, is getting a kick in the shins courtesy of Apple czar Steve Jobs. Wired reports that according to the iMagnate, GreeNYC's logo, a figure-8 apple with a stalk, resembles Apple's trademark apple (see above courtesy of Gothamist). Around the same time New York and Co filed to trademark their new logo, Apple filed an opposition. Apple's worry: the two apples would confuse consumers.
But in my book, whoever heads to City Hall to purchase the latest iPod Nano shouldn't be handling sophisticated technology in the first place.




No comments: