Sunday, May 11, 2008
A Little Tease
Talk about an interesting integrated campaign. To promote an upcoming burlesque show, tassled pasties were slapped on local parking meters in St Johns, Newfoundland to generate buzz for the event. Lucky for marketers, the street meters already resembled the proper anatomy. Hidden cameras caught reactions from passersby and provided enough footage for an accompanying viral video (above). Not only did the show sell out and get tons of press coverage for the stunt, every single pasty was stolen as a souvenir. And who says Canadians don't know how to have fun?