Tuesday, March 25, 2008

T&A: Web's Big Biz


You may have noticed the increased presence of T&A on my blog. Besides it being my childish attempt to draw more traffic, I'm sincerely intrigued by the way the basest content is often the most powerful force on the web. (Remember when NY Mag's site crashed when they released nude photos of Lindsay Lohan?)
Now, I'm no pervert. In fact, I made it my life's goal to banish a Girl of the Month section from one of my company's websites (see above). Every 4 weeks, we publish photos of the latest lucky gal--usually scantily clad, heavily siliconed and shamelessly airbrushed porn stars. Ugh.

Every month, I'd scream at my boss and coworkers, sending endless emails lobbying to get rid of this feature. I even went so far as to bash one of the more portly subjects in our own publication, calling her a "human sausage casing."

That is until I saw our Google analytics report

According those fancy numbers, the Girls of the Month was actually the sixth most popular landing page on our site. SIXTH! Namely because we have partnerships with other blogs and websites that have XML feeds from our homepage. But still, if that was enough to draw over 65,000 pageviews in one month, then I'm on board the T&A Express. At least for now...

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